UI/UX Relaunch for The Golden Duck Global Stores

Challenge

As The Golden Duck experienced rapid growth, their eCommerce store faced challenges that hindered user experience and sales potential. Key issues included:

1. A non-intuitive user experience (UX) with confusing page structures.
2. Product pages that lacked bundling options, limiting cross-selling opportunities.
3. Outdated visuals that failed to capture the brand’s vibrant, umami-driven essence, leaving the unique character of TGD underrepresented.
4. A need for a design and content refresh without jeopardizing SEO rankings.
   
   

Solution

To address these challenges, Meekco worked closely with The Golden Duck to create a modern and visually appealing Shopify Plus store. Key solutions included:

• Fresh Visual Style: A revamped visual identity with a bold new color palette aligned with TGD’s product branding and packaging, enhancing the site’s overall appeal.
• Enhanced Content and Imagery: Our art director crafted and oversaw the creation of captivating visuals that reflected TGD’s playful and umami-rich brand identity, improving storytelling and consumer engagement.
• Improved UX Design: Simplified navigation, intuitive page layouts, and added product bundling options to encourage cross-selling and improve the shopping experience.
• SEO Optimization: All design changes were implemented without compromising TGD’s strong SEO rankings, ensuring traffic retention post-relaunch.
  
  

Results

The revamped Shopify Plus store delivered significant improvements:

• 40% increase in organic traffic within two weeks of launch.
• Enhanced user experience, resulting in higher engagement and improved conversions.
• A modern, vibrant eCommerce platform that captures TGD’s brand essence and drives global growth.
  ‍

‍

‍

‍