Online Merged Offline Solution for Kapten Batik
.png)
About Kapten Batik
Kapten Batik is a pioneer in modern batik fashion for men in Southeast Asia. Launched in 2017 and based in Kuala Lumpur, Malaysia, Kapten Batik reimagines traditional batik textiles with simple, contemporary designs tailored to urban sophistication. With a commitment to sustainability and artisanal craftsmanship, they create stylish, high-quality batik shirts that blend heritage with modernity, making batik wearable for everyday fashion.
Challenge
As a fast-growing brand built on fresh designs and quick responses to trends, Kapten Batik faced challenges with their previous eCommerce platform. Key issues included:
- A clunky system that required expensive, time-consuming custom development for updates.
- Delays in product launches and online updates, limiting their ability to match the speed of their retail operations.
- A lack of seamless integration between their online store and offline retail POS, creating friction in customer experiences.
- A dated UI/UX that didn’t reflect their modern aesthetic or support omnichannel conversions effectively.
Solution
Meekco migrated Kapten Batik to Shopify Plus, providing a flexible, scalable platform that could grow alongside the brand. Key improvements included:
- Shopify POS Integration: Seamlessly merged online and offline operations, enabling consistent inventory, a shared loyalty rewards system, and omnichannel sales tracking.
- UI/UX Redesign: Created a modern, visually striking online store that reflected the brand’s creativity and elevated user engagement.
- Customer Journey Optimization: Conducted an in-depth analysis of user behavior to remove friction points and create a smoother shopping experience across online and offline channels.
- Omnichannel Analytics: Implemented tools for data-driven decision-making, empowering the Kapten Batik team to refine customer experiences based on omnichannel performance insights.
Results
- 5X online sales growth within six months of launch.
- Significant offline sales increase through improved online-offline synergy.
- Enhanced customer satisfaction with a seamless shopping experience and unified loyalty system.
- A dynamic eCommerce platform that enables the Kapten Batik team to adapt quickly to trends and customer needs.
